City Creative (operating as Az-tec Design, before the founding of City Group) designed and built Sega's exhibition stand at The European Computer Trade Show (ECTS Autumn 1994), 4-6 September, at the Business Design Centre in London, United Kingdom. The exhibition featured an early usage of video wall screens, a double-decker structure and focus on the display and functionality of the arcade machines. SEGA's stand was to launch their add-on for the Mega Drive console, 32X, as well as proving extra presence for Sonic & Knuckles and exhibit Star Wars Arcade.
City Creative (operating as Az-tec Design, before the founding of City Group) designed and built Sega's exhibition stand at The European Computer Trade Show (ECTS Autumn 1994), 4-6 September, at the Business Design Centre in London, United Kingdom. The exhibition featured an early usage of video wall screens, a double-decker structure and focus on the display and functionality of the arcade machines. SEGA's stand was to launch their add-on for the Mega Drive console, 32X, as well as proving extra presence for Sonic & Knuckles and exhibit Star Wars Arcade.